Case Study eassy on Weight Watcher INC Essay Example | Topics and Well Written Essays - 1250 words

Case Study eassy on Weight Watcher INC - Essay Example The main competitors of Weight Watcher are Nutrisystem, Jenny Craig and eDiets. According to the report the weight management industry came to light in the late 1990s., from 2006 onwards there is a promising upwards trend in the world diet control market. Generally there are two distinct kinds of strategies associated with the diet control industry, one is the strategy for long term growth of the organization and the second one is retention of the customer base to maintain their involvement . During the span of last 20 years, there is a continuous trend of the growth in the population. With the growing trend of population obesity as well as overweight also increased during this time span. The importance of the physical exercise , awareness of health benefit , loosing weight all these parameters now have a huge demand in the world population. So along with the time, the weight management industry is also growing along with the time. But in the recent time, there are also some negative impact in the weight management industry. According to the report, the industry rose to $ 59.7 billion in the year 2009 which was only about 2% growth YOY. But it was failing to close in with historical 6% growth rate. (Taber et.al, 2010, p. 8). There are also different challenges associated with the growth of weight watchers. Being one of the leading organizations in the market it is now facing a tough competition from others, moreover it is also facing a challenge to develop a forward focus diet plan for the 21st century. According to this report, during the year 2011, Weight Watchers tried to represent themselves in the markets of USA and abroad. Their focus also shifted from women centric to cover all the gender across the society, launching new and innovated diet program to capture the market potential. General Factors and Industry Environments that Affect Weight Watcher’s Choice of Strategy The weight Watcher’s business strategy is based on different parameters like the any top organization. Being a top performing company in this sector their strategy was also very up to date and for a long span of time they remain the sole dominant force in this field. To decide on the strategy, they rely on following points. They believe in giving to the customer what they want not what they need, they have designed their strategy based on marketing the feelings of loosing weight not the product. Different factors like creating exclusive products for different age groups, different weight groups. At the very beginning the main focus of the organization was to target the women to reduce and maintain their weight as the obesity was one of the key disease in the country. To reach up to the maximum number of people, they have designed online course material as well as several live campaigns in different places to ensure that they can reach up to the every corner of the society for every class. General factors which are associated with their strategy are like giving their customer what they want in a scientific and standard way so that customer remains interested in their services. Their customer centric approach increased the customer base drastically. The general factors and the environment related to the strategy of the organization is governed by porter’s five force model. Hill and Jones (2010), in their analysis mentioned Porter’